A Better Client = A Better Brochure

21 04 2009

When it comes to brochure design, multiple factors can make (or break) the success of the project. This means that you need to be a very thorough and helpful client so your designer can create that perfect look for your brochure. Here are just a few areas in which you can make your designer’s job a little easier.

1. Images
Send all of the images that a designer could use in your brochure, from images of your company to customers using your product to your actual product. The designer may pull from a few stock photos as well, so let your designer know ahead of time if this is something you prefer or not. Also, don’t forget to send all file copies of your logo, as the designer may need the different sizes/designs.

2. Copy
Save yourself both time and money by writing the copy for each section, including the headlines, yourself. The only problem can be that many clients tend to feel possessive of their written work, making the designer’s job difficult. A designer needs the option to rearrange or reword information sometimes to make it all fit into the layout. Be a good client and allow the designer to do his or her job. You can always ask them to change anything that you don’t like once you see the proof.

3. Format
Don’t just assume that a designer can read your mind and choose the format you desire. Remember that brochure printing cn be done in all shapes and sizes, so let your designer know at the get-go the specifications of your brochure. Different sizes and folds mean different layouts, so ask your designer how the format you choose will affect the information you need to send.

4. Branding
You want your brochure to be an accurate representation of your company image, so give your designer all of the information they need to create a design consistent with your brand. Don’t forget about colors, fonts, taglines, and even past designs that represent the look you desire. If you don’t yet have brand information, be sure to communicate the look you are trying to create and any styles you don’t like.

5. Printing
Find out if the designer has a printing company he or she uses. If this is the case, make sure the quality and prices are right for your brochures. You may decide to send the file to a brochure printing company you trust rather than risking an excellent design on poor printing.

The bottom line: communicate with your designer, and not just a little. If you think of something after the consultation step is over, simply contact your designer. They will be more than willing to hear what you have to say to get your design right. Remember, a good client means a successful brochure design. Give your designer all the tools he or she needs and your brochure design is sure to be a smashing hit.


Design Tips for Travel Brochures

15 07 2008

Brochures for travel agencies and other destination-related businesses can be a quirky bunch. You can’t use the same brochure copy and images year after year. Attractions change, new attractions are added, restaurants close and prices change nearly every year.

With a bit of research though, you can create beautiful brochures that just need to be updated year after year. You also need to learn how to put an idea together, rather than a product.

You can encourage your customers to get ready for travel with various themes and design details. Here are a few design tips when creating travel brochures.

Use colors that emanate the feeling you want customers to feel
Using the right colors associated with your travel destination is key to a good brochure design. Reds, oranges and yellows create a feeling of warmth and ideas of beach scenes, along with blues and greens of the ocean. Blues and whites are cool colors that are generally used for colder destinations, and give a feeling of tranquility and peace associated with mountains and snow-covered cabins of winter.

Use colors in photos that show off the natural beauty of the destination and use those same families of colors in your text or other graphic elements.

Use traditional symbols of travel
If you look at a pair of hibiscus-covered shorts, you know it’s summertime and it’s time to get to the beach. Use these kinds of symbols of summer on your brochures to create a colorful theme. Orchids and leis can also be used to reflect a Hawaiian or tropical locale. Snowflakes and snow-capped mountains are symbols of Aspen and other skiing destinations.

Harness the power of the sun
Many different types of travel destinations look warm and inviting in the sun. The sun is also used in drawings to create a strong feeling of warmth. You don’t have to do just draw a yellow circle on your brochure – the sun has been such a popular travel icon that there are all kinds of options for drawing it or representing it in your travel brochure. You can use a swirl pattern, the sun rising or setting on the horizon, or use small, fine lines of differing lengths to create sunshine.

Show activities native to the travel destination
Showing people having fun doing activities that can only be done at the travel destination is quite convincing because people can imagine themselves in the picture. Use popular activities like water skiing, paragliding, ocean kayaking – anything that gets people excited about your vacation spot. To get ideas of what to show, browse reviews on sites like Travelocity.com and TripAdvisor.com and see what people rave about most.

Tantalize people’s senses with yummy food scenes
Showing people what kinds of delectable foods and treats they can be noshing on at the destination will push their drool buttons and will make them excited to visit the destination. Lemonade, cocktail drinks with little umbrellas and outdoor barbeques all create a nostalgic feel, which you can use to create an emotional appeal in your brochures.