It’s very important to have a unique catalog design, but not so unique that you confuse readers with odd placements, for example. Using original fonts or a certain color scheme can do a lot for a brand. As long as your catalog design stays roughly the same from one catalog to the next, readers will recognize the catalog as yours. If you change up the design and fonts with each catalog, no one will be able to recognize your brand. Good post that hit on a lot of important catalog printing points.
Catalogs and Creativity2 04 2009