Help Your Printer Help You

5 09 2008

It’s an old adage, but it holds true – the impression you make in the first few seconds is your best chance to make a sale or start a new business relationship.  Color printing is an integral part of making that impression.  Everything from your logo, letterhead, packaging labels, print ads and direct mailings should work together to create an image that will help your business succeed.  Not every company can afford an in-house design and printing staff, though.  Thankfully, presenting a big business image doesn’t have to cost you big business dollars, though.  In fact, your commercial printing company  can help you save money by avoiding costly printing mistakes.  There are a few things you should consider before you head off to the printer, though.

Turnaround time is the first thing to consider.  The faster you need your job printed, the more you will end up having to pay.  If you’re behind the eight ball and need that print ad yesterday, it could easily double the cost of your project, or worse.  It’s important to plan ahead and leave plenty of time to do it right.

Another key factor to consider is how much printing you estimate you’ll need.  Printing on demand can save you money on short print runs with tight turnaround times, but you need to know the point where it no longer becomes cost effective.  Like most things, you often save by buying in bulk, so if you are anticipating a long running campaign that will use large quantities of print media, printing on demand won’t be the right choice for your needs.

The last thing to consider is that your final product will only be as good as what you put into it.  Your printer will assist you with the design process, but they can only work with what you give them.  Make sure your original images are sharp and clear and make sure your text has been proofread multiple times.  If your printer makes a mistake, it’s their obligation to fix it, but if you misspell the company president’s name on that new brochure and don’t catch it before sending it to the printer, then it’s on you.  Don’t let sloppy mistakes cost you.

Your commercial printing company is there to help you make your professional communications and marketing efforts stand out, and they can do it in a cost effective way that will fit in with your fiscal bottom line.  You can expect professionals familiar with all of the stages of the print production process, professionals who can generate graphic design ideas that won’t be outdated overnight and that will make the right first impression.

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