This is your business card. This is a physical representation of you people will look at long after your actual meeting with them is over. This is something people will need to use to remember who you are and will quite likely help to shape their opinion of you when they happen to pick that card back up maybe years after you spoke to them.
So why do so many people put so little thought into their business card? Make it something interesting. Make yourself a personal business card that lets people get a feel for who you are as a person.
There’s no reason not to design your own business card. Any design software will do. Pick up a copy of QuarkXpress, just to name one, and you can start making a business card that says something about who you are.
What do you put on the business card? How am I supposed to tell you what is supposed to be something personal to you? What I can mention are the different areas to think about when making business cards.
The big two are you and your businesses. How exactly you go about representing yourself and your business are for you to decide. You might want to have a quote that fits your company or maybe you want to have a picture of you or the building you work in on the front of the card.
You could put a piece if advice or tidbit of information pertaining to your industry most people wouldn’t know about. I can guarantee that there is something interesting about the market you work in that most people aren’t aware of, and mentioning it on your card can be a way of both showing that you have experience in your field and give people trivia they’ll easily remember.
There are also a number of different styles of business cards for you to peruse if you want something beyond the basic format. Ever tried for a double-sided business card before? Put twice as much information on your card and use it as an effective marketing device.
Maybe you want to have a different kind of material for your card, or maybe you might want to have a card that opens like a small folder. There are so many different styles out there for you to choose from if you just go looking for them.
There aren’t enough people who take a business card seriously. The potential it has if you just put the needed time and energy into it is amazing as a form of powerful marketing. But all too often the business card is regulated to a necessary thing that isn’t focused on much beyond the need to have one.
Make a card unlike anybody else, and you can be sure when you hand it to someone for the first time they’ll notice.