Keys to a Good Brochure

3 07 2008

Before you print any more brochures, make you are designing some truly effective ones. If you have already used a brochure in the past, evaluate how effective it was for you. Do not keep throwing out the same brochure if it is not working. You should constantly look at your brochures and think about how you can improve them.

Here are some things to think about:

Know Your Customers
You have to know who you are targeting before you target them. Think about this, and think of how you can go about attracting the people that might need your product or service.

Know How to Attract Your Customers
Once you know who you are targeting, you need to figure out how to get their attention. And you have to do that in a hurry, with a very good headline on your brochures. Without an eye catching, attention grabbing headline, your brochure is useless.

Use the Right Kind of Words
Not only which words, but how they are displayed. Do not use all capital letters, because they are difficult to read. Only use bold type on the areas that you are really trying to concentrate on. And be sure to include plenty of white space, in the form of space between words and lines of text. Finally, try to keep all of your sentences short; they are more readable that way.

Always Go With Color
Color text is infinitely more attractive than black and white. Color brochures will attract a whole bunch more attention than black and white ones. Invest in color; it is not that expensive, and the benefits far outweigh the costs.

Focus on Keywords
There are some words that are just more powerful than others. Some of the most powerful words in our language include:

• New
• Save
• Free
• Easy
• Proven
• Now

Keep Things Original
Do not use old, boring clichés in your brochures. Customers will quickly discard any brochure that tries to throw out old useless language. Use only unique, enticing words in your brochures, and in all of your advertising material.

Ask for Feedback
Before you send in your design for printing, give it to people you know and ask for feedback. Try to get honest answers, also. And try to ask people who have some knowledge about your business or industry. They will be able to give you an idea of how effective your brochure will be.

Make Sure They Can Reach You
Always, always, always make sure to include your contact information. Give readers your address, website address, email address, phone number, and fax number. Make it easy for them to get in touch with you.

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