Common Booklet Printing Mistakes

Booklet printing is a great marketing resource when you need more space to properly showcase your product than a brochure allows. There are a few design notes you should keep in mind when planning a booklet. Here is a list of some of the most common booklet printing mistakes to avoid.
 
#1 Too Much Text

All of that extra room can make your copywriters go a little crazy! You will need to watch for too much text added to use up all of the extra space. If you find this to be the case, edit the text and then, if there is too much white space, try enlarging the headlines and subheadings. Limit your text to what is needed.
 
#2 Page Malfunction

Missing pages or pages that are out of order are another unfortunate mistake of booklet printing. Be sure that you have a copy of the finished product to scrutinize specifically for consecutive page order.
 
#3 Skipping the Final Proofing

Always get a proof from your booklet printer of the final product. Most printers offer this as part of the package deal. The proof is your last opportunity to edit any grammatical errors or missing words before the booklets are shipped to customers.
 
#4 Not Printing Enough Booklets

Many times businesses fail to print as much as they will use and that is a mistake! In printing, the price each piece drops dramatically as the quantity goes up. So if you will use 20,000 in a year, go ahead and print them all at once to save significant money.
 
#5 No Color

Color is ideal for most any advertising. Unless you are purposefully using black and white for design emphasis, your booklet printing should be in color. Color allows a much greater range of design possibility and adds considerably to the credibility of the sales pitch your booklet holds.
 
The above information may seem like fairly common sense advice, so it might surprise you how often these details are overlooked either by carelessness or a greater interest in saving money. But a mistake is detrimental to the credibility of the booklet and your product. When readers see a mistake, it causes doubt for the business as a whole. Attention to details as small as a booklet printing project show customers that you are paying attention to the details that count.