Protect your investment in creating a business card by making your card memorable. You don’t want it to just get lost under piles of paper or thrown away. Make your color business cards a true promotional tool that sends customers your way by using one of the tricks below.
Use Colored Card Stock or a Colored Background
Most business cards are white, so if yours is in color, you are already one giant step ahead in standing out. Make sure your color fits your company; rich shades of grey and brown add sophistication, and bright colors are energetic and fun. Some printing companies offer colored card stock, and almost all printers provide the option of full bleed, often for free, which gives you more options for background colors.
Choose an Unusual Material
Rather than use paper, you can choose one of a variety of materials for your business card printing. You could use metal, plastic, wood or laminated materials. Magnets are a great way to make your business cards easily accessible to clients, and business cards covered in fabric provide texture.
Use Colored Ink
If you want to stick with white, beige, or pale grey card stock, you can still add color by using a colored ink. Don’t get too off the wall in your color choices, though, and make sure there is enough contrast between the lettering and the background to read the type.
Print on Both Sides
When business card printing, don’t forget to use both the front and back of your card. Put your logo, name, and preferred contact information on the front and use the back to add further information. On the back you might put your picture along with bullet points giving your qualifications. A discount, store credit, and other incentives encourages your clients to take the next step.
Include Your Website
Putting your web address on your business card lets people look up more information about you than can be included in a business card printing design. And it helps to tie your online and offline marketing together.
Use a Memorable Font
Instead of using the standard Arial or Helvetica type font, you could choose a font that fits well with your company. For example, if you are a wedding planner, you might want to use a pretty script font. Just make sure that it is readable at the small sizes required by business card printing (9-14 pts.)
Use Texture
People hold business cards in their hands, so the feel of the card can be memorable as well as its look. Consider using embossing or a textured paper like mulberry paper.
Print Multiple Cards
Print several different styles of business cards, and then when you give them out let clients choose the one they want. Chances are the person you are giving a card to has not had that experience, and they will be more likely to remember you.
Once you have created a memorable business card, don’t forget to pass it out everywhere: put some in with your bill payments, leave them at businesses and libraries, and hand them out to everyone you meet. And with a memorable design, your promotional efforts are sure to bring you incredible results.
