Choosing the Right Calendar Size

A fun and effective way to connect with your customers is through calendar printing.  Calendars are ideally displayed in a prominent location in your customer’s office.  If you provide your customer with a calendar that they like, you may get to enjoy a year’s worth of your logo and company information being advertised by your customer on your behalf.

A common question for calendar printing is how large should the calendar be.  This article discusses a couple of considerations you should keep in mind when choosing the right size.  If your calendar is too big, then your customer may not be able to functionally put it anywhere useful.  If your calendar is too small, your customers may not be able to write important information and notes on it.

Calendar Printing for Beginners

If you have never done a calendar printing campaign to get your name out in front of customers, this type of advertising can create a windfall of new customers.  The reason is simple: your customers are advertising on your behalf.  Not only are they keeping your logo and contact information in front of other people, but they are exposed to your brand on a daily basis.  Before you get going, here are a couple of things to consider.

Make Your Own Promotional Calendars in 6 Easy Steps

If you are new to printing and graphic design, don’t worry. With the right knowledge, your promotional calendar design can go from concept to reality. Here are 6 easy steps for your own promotional calendar printing that impresses its recipients.  

How to Choose the Right Online Printing Company

Using an online printing company for your printing needs is a great choice! Whatever your printing needs – reproducing worksheets for students, property flyers for real estate sales, posters for advertising special events, even online business card printing – an online printing company can meet your every printing need. But with all of the choices available, how do you know which company to go with? Here are a few suggestions for how to choose the right online printing company for you.

Look for Convenience

Pricing is an important factor when making printing decisions but the quality of the finished product is also a factor. If you are planning to order your customer presentation materials such as brochures, booklets, and catalogs with an online printing company, you will need a company that offers all of these printing services without compromising quality and price. It is too much of a hassle to choose a specialty printer, such as an online business card printing company for your business cards and poster printer for your posters. Instead, look for a printer who:

• Offers printing for a wide variety of materials such as business cards, postcards, letterhead, flyers, brochures, booklets, posters, and more
• Offers a 100% satisfaction guarantee
• Offers a sample that covers a variety of their products
• Offers expert advice with a toll-free helpline
• Offers lots of paper and finish options to get the look you want

 

Look for Green Practices

Another concern many consumers have is the “green” practices of their chosen online printing company. Many online business card printing companies proclaim their environmental friendship, but there are specific areas where a printing company especially should be environmentally conscious including:

• Using green inks – vegetable based or inks with low volatile organic compound emissions
• Using recycled paper stock for their printing
• Minimizing and recycling any paper waste that results from printing processes
• Having several locations to serve you, thereby reducing their transportation carbon footprint

Look for Customer Service

Great customer service is vital to any business partnership and online printing companies are no exceptions. Whether you need online business card printing or online catalog printing, look for a company with a fabulous customer service reputation. Your printer should have:

• Easy to find contact info for helplines and ordering
• Customer testimonials from actual customers
• Dedication to meeting the demands of each printing order
• Knowledgeable and friendly staff

 

So before you choose an online printing company for any printing needs, take a few moments to consider your options compared to the above lists. Ask business colleagues and friends who they have used for their online business card printing  or other needs. And once you find the right company for you, get printing! And continue to use one company for all your printing needs to really save on those setup costs.

Building Value Through Business Card Printing

Your business cards are a long-term print advertising tool.  Yet, so many businesses overlook the opportunity to build value into their business cards so that their customers use the business card on a regular basis.

This article is meant to generate some ideas for ways that you may be able to build value through business card printing.  Whether you are in the retail business or service business, there’s no reason you cannot find a way to give your customers an excuse to keep reaching for your business card.

Marketing with Greeting Cards

If you are looking for a way to stand out as a business, try going a step further in your marketing and send out custom greeting cards. Thank you notes and holiday cards are a nice way to show that you care about your customers. You will also remind customers of your company without sending out too many advertisements.
 
Thank You Cards Create Loyalty
By sending your customer a thank you note, you will build a greater loyalty with them. Custom greeting cards will let them know that you care about them as a person, not only for their purchase. Card printing is also a great opportunity to include a customer service number or a business card so that they can contact you for any further needs. Your customer will be much more likely to return to you for business if they feel that you think they are important.
 
Holiday Cards to Say Hello
It is always fun to receive holiday cards in the mail, so send out your custom greeting cards without an ad attached. Your customers or potential customers will be impressed at your level of personal attention. Since holidays can be very busy, be sure to send your cards a few weeks ahead of time. This will ensure that your customer will have time to read it. It is okay to include a special discount coupon at times, but do not send out specials in every card you send out. This makes them more like advertisements and will be less likely to be read. 

Birthday Cards Brighten the Day
You will be sure to get noticed by sending out birthday cards, since few people get cards in the mail these days. You will be set apart as a company that pays special attention to its customers. Birthday cards can be a great opportunity to include a $5 off gift card to encourage your customer to purchase a gift for his or herself from your business.

Hand Write Your Custom Greeting Cards
Make your cards more personal by handwriting them. This shows that you will take the time to give you customers your individual attention. For greater impact, use envelopes printed with your company logo for a more professional look, but hand write the address and the message inside. Although handwritten notes take a bit longer, this is time well-spent since customers feel a personal connection to you. And a personal connection means loyalty, which in turn means your customers will recommend your company to their friends. What an easy way to build a strong customer base! 

Poster-like Websites: The Latest Rising Web Design Trend

Have you ever visited a web page on which the designer crammed so much information that it was impossible to find what you wanted? Or maybe you’ve been to a site on which the design was so stuffy, it dried up anything creative you may have been forming in your brain. One of the latest trends for solving these common web design problems is a layout that looks like a poster.

With poster printing, you have an engaging image or two, a headline, and only the necessary information so that interested viewers know where to go to find out more. I suppose some designers have recently asked themselves, why can’t websites be more like posters? Simple, engaging, and with clear instructions for visitors to find out more – this takes the overwhelming aspect out of websites as well as gives designers room to play with a more aesthetic layout. Here are just a few adaptations that designers have made to make websites look more like posters:

Tighten Up Your Marketing Tactics in 5 Easy Steps

Do you feel like your marketing just isn’t cutting it? If so, don’t get discouraged and give up. Marketing your business is a necessity you can’t afford to lose, and more than likely your approach just needs a little fine-tuning. So grab a pencil and paper and be prepared to take some notes while reading through the following 5 steps. Keep in mind your current marketing tactics and use these steps to easily turn your advertising around for good.

Design the Right Calendar for the Right Occasion

Even if you have an appointment calendar on your computer or mobile phone, it is nice to have a print calendar that you can hang on your wall or bulletin board. Paper calendars not only look nice, they are easy to use; all you have to do is grab a pen and write down what you need to remember. There is no waiting for the computer to boot up, nor is it necessary to remember to charge it. Below are several types of calendars and ideas for designing them to fit several occasions and purposes so that recipients can benefit from your gift.

Learn to Write Marketing Brochure Copy

Brochures are extremely valuable because they hold the same benefits as several areas of marketing, making them one powerful tool to accomplish several purposes. They have a collectible quality similar to business cards. They hold vital information you would include in a sales letter. And they showcase the best of your business like a poster. Follow these simple steps and you will have a brochure worthy of its potential. 

Brochures can be exciting
When you print brochures, you have the ability to sell your company with exciting photographs and bold graphics. Use this benefit with confidence. Graphics on the cover should be much more than a company name or logo. Use your imagination and grab the attention of potential clients.
 
But don’t forget to organize
You have a great opportunity to fill your brochure with all of the best aspects of your business. Put the very best information in the headings and in bold fonts. Your reader will look at the graphics first, the headings and captions next, and the content will be saved for last. For this reason, make sure that you have enough substance in your graphics and headings when you print brochures to make the customer want to read the content.
 
And make the content personal
Your reader will enjoy reading your brochure much more from their own perspective than from yours. Think about what the customer wants to know. Answer any questions that you have been asked by customers. Tell them how this product will improve their life. Try not to focus on all the details of your product. These may be very interesting to you but perhaps not so to the customer. When you print brochures, think about them from the customer’s perspective.
 
Never forget to include substance
Do not get carried away with technical terms. However, make sure that the meat of your company is in your brochure. Talk about what makes you better then your competitor. Point out all the wonderful aspects of your product and explain why it is great. When you go to print brochures, check all of your contact information to be sure it is correct. You may even want to place your phone and fax numbers along with your physical and web address on every page of your brochure.
 
Finally, sell your product
After you draw in your customers and inform them about your product, encourage them to take action. Give them a reason to order. Take advantage of print brochures by making a perforated order form or coupon. Give the customer a special deal or secret information in your brochure. And finally, make the ordering process effortless by clearly laying out the steps that the customer needs to take.

If done right, your brochure will prove an invaluable asset to your company and complete several marketing jobs at once.